Why email marketing?

Email marketing is an essential part of your blended marketing approach and one of the most powerful, cost-effective and personal ways to connect to both new and existing customers. By conducting email campaigns you can maximise the return on your marketing spend by generating a constant stream of new business opportunities. We can help you plan, write and send your campaign, creating industry specific data bases or using your existing email subscribers. Then once the emails are sent we can track specific metrics such as, opens, click through and bounce rate.

Why PDT email campaigns?

Our professional email marketers manage your campaigns end-to-end, to avoid upsetting your best potential customers and to deliver ‘high-quality’ opportunities, leads or appointments to your sales team. To maximise the return on your investment, we follow some simple, yet robust, steps:

• Consult – we start the process by consulting with you to understand your marketing objectives and determine whether email marketing is the best fit for your business and your budget.
• Target – if you do not have an email list, we can help you create one that’s compliant, secure and up-to-date and, of course, focused on the right target market.
• Agree – we’ll agree the plan, process and platform for your email campaign, ensuring these comply with the latest email marketing regulations.
• Create – we help you create and structure your emails to ensure they are attractive and compelling to the target audience and result in high ‘open rates’.
• Send – we’ll send out your emails at optimum times
• Track and Report – we will track every email sent and we’ll provide you with real time, end-to-end metrics including ‘open rates’, ‘click through rates’ and much, much more.
• Evaluate – we will constantly analyse campaign performance, regularly consult with you to determine the effectiveness of the campaign, identify ways it can be improved and measure the return on your investment.

Why not use email and telemarketing together?

The ability to follow-up your email campaign with calls to decision makers can convert interest generated by your email campaign into real sales leads and appointments. With our expertise, we can allocate one of our professional, well-trained relationship builders to follow-up your email with a telephone call. They will build relationships with email recipients, explore their current arrangements and future needs, stimulate interest in your products and services and, where appropriate, arrange a meeting on your behalf.

Furthermore, if we target only those recipients who ‘open’ emails or ‘click through’ to your website, this approach can be made more affordable and effective. It’s this blended approach that can set your business apart from the rest of the pack and enables us to provide our clients with ‘high-quality’, ‘high-value’ leads and appointments and a real return on investment.

If you would like to discuss how PDT can help you with any part of your email campaign, contact us now.