Telemarketing

PDT’s Consultative Telemarketing is a great tool to generate a consistent stream of new business leads or appointments. Our professional and well-trained telephone relationship builders and our unique Prospect Relationship Management (PRM) process are focused on building awareness and strong relationships with key decision makers, ahead of their decision to buy. We do this by exploring their current arrangements and aspirations, identifying what would motivate them to act, and making the offer of an appointment when the time is right for them.

There are many benefits to PRM:

• Freeing up sales teams to spend more time in front of customers at a time they are ready to do business
• Identifying “high-potential’, “high-value” customers and obtaining key information e.g. contract value, size, term and renewal date
• Raising brand awareness through direct and professional telephone and email contacts
• Generating “quality appointments” with decision makers who have the means, authority, need and desire to do business
• Developing a strong pipeline of future business opportunities
• Securing quality new business and delivering a real return on investment.

Our robust PRM process has been tried and tested for over two decades with many companies, large and small, and across many business sectors.

Of course, the process is only as good as the people who deliver it!

All our telemarketing clients are allocated a dedicated project manager and supporting team, because we value our relationship with them. This is why we have clients who have remained with us since our inception in 1998 and staff retention levels which are second to none.

Another key element to PDT’s telemarketing success is that we steer away from the old-fashioned cold call approach and train our people to treat every telemarketing call as consultative. The only approach to successful telemarketing is to treat your prospects like your best customers. This starts by getting close to them, seeking to understand what they want to achieve and then demonstrating how your product and services will close the gaps.

Furthermore, as a basic requirement our telemarketing specialists are trained and coached on:

• The PRM process
• How to structure effective outbound calls
• Communication and relationship building skills
• Using questioning and listening skills to identify the decision makers aspirations and to gain commitment to act
• Handling and overcoming customer objections, resistance and concerns.

If you would like to discuss how PDT can help you with starting a consultative telemarketing campaign contact us now.